bar refaeli new ad campaign for rampageThe Israeli supermodel Bar Refaeli was lauded as the ‘New Gisele’ when she arrived on the modeling scene, and began dating Hollywood actor Leonardo in 2005, shortly after his break-up from Brazilian Gisele.
When Victoria’s Secret recruited Bar as one of their ‘Angels’ in 2007, Gisele promptly stepped down, after five years.
According to the Brazilian media at the time, among Gisele’s long list of dealbreaking requests in contract talks were that she never be on the runway at the same time as Bar.
Now Bar Refaeli has replaced her as the face as Rampage, saying:
‘The Rampage line is comfortable and the cuts are very feminine. It always fits perfectly to the curves of a woman’s body - I have curves and I feel really good in it!’
Dari Marder, Chief Marketing Officer, Rampage, said they were looking for someone ‘fresh and new’ to replace Gisele, who starred in this year’s Spring/Summer campaign.
‘We were looking for a fresh new face to follow our spring campaign with Gisele Bundchen and when we met Bar we instantly fell in love with her,’ he said. ‘Bar is sweet, young, sexy and beautiful just like our Rampage customer.’
gisele bundchen After replacing Gisele in the affections of Leonardo DiCaprio, then stepping on her shoes at Victoria’s Secret, Bar has now unveiled her new advertising campaign for Rampage - previously fronted by the Brazilian beauty.
In the new photos 24-year-old Bar shows off her toned stomach and sultry gaze as she swings from the bed posts, lounges on the stairs and gives the camera the eye.
source: dailymail.co.uk
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